How has the internet changed advertising? Lords Communications Committee to hear evidence
The House of Lords Communications Committee will continue to take evidence for its inquiry into the UK's advertising industry on Tuesday 28 November. Over two evidence sessions, the Committee will explore the implications of the rapid growth of online advertising with Procter and Gamble, the Incorporated Society of British Advertisers, the Guardian Media Group and Newsquest.
The first session will cover topics such as the effectiveness of digital advertising; fraud in digital advertising; and how advertising supports businesses.
The second session will consider how the changing face of the advertising industry is affecting the press industry, and the long term future of local, regional and national newspapers in the current advertising market.
Giving evidence at 3.30pm will be:
- Mr Phil Smith, Director General, Incorporated Society of British Advertisers
- Ms Katharine Newby Grant, Associate Director, Media - Northern Europe, Procter and Gamble
Giving evidence at 4.30pm will be:
- Mr Matt Rogerson, Head of Public Policy, Guardian Media Group
- Mr Henry Faure Walker, Board Member, News Media Association, and CEO, Newsquest
Questions which the Committee are likely to ask include:
- What attracts advertisers to buy media services in the UK?
- Is there sufficient transparency in the digital advertising market?
- What role do advertisers have for ensuring that their advertising is responsible and fair to consumers?
- What more could the Government do to promote the demand for advertising services in the Nations and Regions?
The evidence session will begin at 3.30pm in Committee Room 2 of the House of Lords on Tuesday 28 November.
