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behaviour change, nudge, nudge unit

Lords examine success of behaviour change policies

24 June 2014

Image of UK Parliament portcullis

On Tuesday 24 June the House of Lords Science and Technology Committee will hear evidence from Government minister Oliver Letwin MP on its policy of nudging people into changing their lifestyles.

The evidence session is the final one in its short follow-up investigation into behaviour change, with a specific task of asking how the Government has evaluated its policies.

The Committee first issued a report in 2011 looking at how the Government can influence the behaviour of the population. It has now returned to the issue, looking at Government interventions in health and transport as examples.

Witness

Tuesday 24 June, Committee Room 4, House of Lords

11.40am

  • Oliver Letwin MP, Minister for Government Policy

Possible questions

Questions he will be asked include:

  • Now that the Behavioural Insights Team’s role has been mutualised, how will you evaluate its effectiveness and value for money?
  • Why has the Government elected not to employ a chief social scientist who could help to coordinate these activities?
  • Why is the cross-Governmental archive of behaviour change programmes, both successful and unsuccessful, not publicly available?
  • Why isn’t the Government publishing its data as fully as possible?
    Does there come a point where nudging is not enough?  And then what happens?
  • How do behaviour change policies work alongside the push to carry out more local initiatives?

Further information