Opinion mining and research companies give evidence on polling
10 October 2017
On Tuesday 10 October 2017 the Committee on Political Polling and Digital Media takes evidence from the pollster BritainThinks and opinion mining company BrandsEye.
- Parliament TV: Political Polling and Digital Media
- Select Committee on Political Polling and Digital Media
Witnesses
Tuesday 10th October in Committee Room 2, Palace of Westminster
At 10.45am
- Deborah Mattinson, Co-Founder, BritainThinks
- Jean Pierre Kloppers, CEO, BrandsEye
Areas of discussion
- What advantages do you think analysis of social media offers compared to conventional polling?
- What are the implications of the rise of social media on the way conventional polling is conducted and reported?
- How will social media tools be used by politicians and voters in elections in the future?
- What are the primary motivations of groups who commission opinion polls? Is there sufficient information available
- Does media coverage of opinion polls focus too much on the 'horse race' and not enough on policy differences between parties? How could this be remedied?
- If social media data is to be increasingly used in the future to inform predictions about the outcomes of elections, what are the implications for the way in which political opinion polling is regulated?
- Could more regulations ensure that political opinion polling based on social media data is responsibly produced and accurately reported on?
Further information:
Image: iStockphoto